At first I didn't have an opinion about Apple's iPhone 4, but after watching their TV commercial, I am now boycotting it. Keep watching until the halfway mark and take a good guess as to why it pisses me off.
Gee, I thought Apple was supposed to be a cutting edge, innovative company. So why is it, when it comes to portraying cultural diversity, they resort to the old playbook? By that, I mean either inserting a Black sidekick or have a chick from ethnic country X hook up with the White guy. This convention has been used by anything from James Bond to Battlestar Galactica and everything in between. If you notice, there's no minority male in the TV spot at all, and all all the minority chicks are paried with the Caucasians. Yeah, like we haven't seen the White Male/Asian Female pairing before, and the Caucasian GI with the Oriental wife? Yeah, never seen that before. And is that Matt Damon in the end acting like a deaf dude? What's up with that?
Come on Apple, you're supposed to represent new, fresh, and douchey! Why not stick in an Asian dude with Shakira or something? Mix it up a bit. Be daring. Be original.